SNEJ New Media + AI Builds An Intelligent Ecosystem To Achieve Win-win Results For All Parties.
Mar 25, 2025
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Today, new media platforms have become the core position for whole-house customization brands to reach consumers. Through online live broadcasts, expert IPs, etc. combined with AI technology, an intelligent ecosystem is built to achieve a win-win situation for all parties, and traffic codes are leveraged to achieve efficient conversion. This strategy not only brings continuous exposure and influence to SNEJ, but also brings more direct and effective customer acquisition effects to dealers.
As a pioneer in new media marketing in the home furnishing industry, SNEJ did not use short videos that directly introduce product features. Instead, it combined short videos and live broadcasts to create content around users' actual needs and concerns about customized home furnishings, and introduced products through real-life cases with high reference value, so as to stimulate potential customers' desire to buy in a more accurate way.

The founder of the SNEJ brand said, "In the future, it is expected that more customized home furnishing companies will flock to new media platforms and actively create talent IP and brand IP to expand market share and brand influence. In the future, SNEJ will firmly adhere to the new media brand strategy, improve the dealers' new media operation system through a one-to-one assistance policy, form a stronger manufacturer synergy, and provide dealers with solid product and technical support."
In this trend, SNEJ has taken the lead in building a standardized and replicable new media customer acquisition system, which not only provides efficient customer acquisition channels for the majority of SNEJ dealers, but also promotes the industry's upgrade from product marketing to content marketing model.
SNEJ has built an intelligent ecological system with its continuously iterative and upgraded product, process, and service-driven marketing capabilities to achieve a win-win situation for all parties.

