Leap Forward And Upgrade To Lead Growth

Mar 17, 2025

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Ecological product matrix, reshaping profit structure


· Breaking the limitations of single products and building a "door + wall + cabinet" product ecological chain


· Migratory dynamic line product combination display, naturally guiding the deepening of demand


· Light customization mode meets customization needs and increases customer conversion rate by 179%


· Headquarters designers provide full-case design assistance to achieve terminal whole-house customization


Transformation does not mean subversion, but a natural extension of the wooden door business. With wooden doors as the traffic entrance, the joint sales of wall panels and cabinets increase the customer unit price. When customers buy doors, they are recommended to match the wall panels. At the same time, the online and offline dual customer acquisition channels are opened up, and the customer store rate is increased by 270%.

 

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· Super subsidy policy of Sinoerjia headquarters, reducing decoration costs by 60%


· One-to-one service of exclusive design team, fast delivery of high-value stores


· Empowered by new media digital operation system, vertical drainage and precise customer acquisition


· Year-round marketing plan + year-round traffic support to ensure terminal activity


Facing the trillion-dollar market trend of customized home furnishings, SNEJ has created a transformation model - no need for large-scale demolition and construction, empowering wall/cabinet home furnishing experience needs with wooden doors as the core, headquarters design support + new media drainage support, relying on stores to open consumer experience, becoming the core competitiveness of the home furnishing industry, and quickly opening up incremental markets!

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